Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.
Brian Eike (BBA ’08) is an audit partner at the Big 4 accounting firm KPMG in Seattle. A graduate of Gonzaga’s Hogan Entrepreneurial Leadership...
Timo Korkeamäki is the Dean of the School Of Business at Aalto University in Helsinki, Finland, the country's top business school. A Gonzaga MBA...
Kelsey Carlston is an Assistant Professor of Economics at Gonzaga University. Her research is primarily on the causes and consequences of intergenerational economic mobility....