Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.
Jacob Parks is the president of Strategy for Profitable Ideas Exchange, or PIE, a business development team that advises professional service firms. A Gonzaga...
Brian Newberry is the CEO of Girl Scouts of Eastern Washington and Northern Idaho. Prior to his CEO appointment, he served as Executive Director...
Lindsay Stevenson is the Chief Transformation Officer at BPM, one of the top 35 accounting and advisory firms in the US and a certified...