Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.
Tianna Helm (BBA ’18, MS.Tax ’19) played soccer for the Zags while earning her Bachelor's in Accounting and Master's in Tax. After working at...
Dr. Stephanie Van Dellen is a fall 24 addition to the SBA as she joins the management discipline. With a background in leadership, she...
Andy Schneider is the Senior Vice President of People at Alaska Airlines, where she oversees nearly 21,000 employees. Andy was in leadership roles at...