Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.
A senior at Gonzaga graduating this May, Mateo Valdez is the founder of the Gonzaga Sport Consulting Group, an idea that began in his...
Timo Korkeamäki is the Dean of the School Of Business at Aalto University in Helsinki, Finland, the country's top business school. A Gonzaga MBA...