Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.
A senior at Gonzaga graduating this May, Mateo Valdez is the founder of the Gonzaga Sport Consulting Group, an idea that began in his...
Kelsey Carlston is an Assistant Professor of Economics at Gonzaga University. Her research is primarily on the causes and consequences of intergenerational economic mobility....
Bud Barnes is the Dean Emeritus of the School of Business having first arrived in September 1973. Bud took the Business School from the...